Stress: noun - A reaction that commonly occurs when your current situation doesn't match your ideal situation.

There are two kinds of stress.

1. The kind you want to do something about.
2. The kind you don't.

There are only four things you can do to diffuse* the first kind.

1. Narrow the gap between what you want and what you have.
2. Reduce your attachment to the want.
3. Increase your familiarity with dealing with the gap.
4. Improve your mood.

That's it.

Organizations can effectively shift their culture, marketing, and innovations.

High-performers can transform their culture, employee skill-set, marketing/customer interactions, and innovations.

The art is in applying the concepts. That's where I come in - let's talk. These folks did (good move on their part).

*Want to increase stress? Take the same principles and modulate them the other way.